Big Strategies for Small Business
By: Hans-Joachim Gogl and Clemens Schedler
Das Handwerk der Zukunft (The Trades of the Future) is the title of a book by Christine Ax, our discussion partner in the following interview, and defining this concept was perhaps the most ambitious phase in researching the examples compiled in this volume. The future we had in mind, however, was one in the sense of innovative strategies for trades and crafts, which we sought to find in present practices of exemplary initiatives and enterprises inEurope. We have chosen solutions that have in a striking way proven their effectiveness over many years, but at the same time we are also showcasing outstanding prototypes: we are tracing visions of the future that have just begun to manifest themselves and reporting on small projects whose concepts could prove inspiring to many sectors and regions. [download]
Format : Ebook.Pdf
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