Marketing strategies within organizations are often geared towards winning new business from new customers. This is all very well but what about winning more business from your existing customers? Many organizations fail to realize the value of their existing customers, or the fact that they can sell more to them. They treat them in a cavalier manner, often ignoring them once the business is won, and in some cases making it as difficult as possible for customers to purchase products or services. It sometimes amazes me that businesses make any money at all. Of course some don’t and subsequently fail. Many organizations chase the Holy Grail of obtaining new customers, spending time, money and energy on capturing them only to provide them with a service or product that quite frankly is inferior. What a waste. [download]
Format : Ebook.Pdf
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