Twitter Marketing An Hour A Day

Twitter Marketing An Hour A Day 

By: Hollis Thomases

Today, nothing could be further from my perception. I have seen the proverbial light and I evangelize Twitter whenever and wherever I can. These days, the most common question I’m answering for others is not “What am I doing?” but “Why should I Twitter? I don’t get this thing or how it can help my company.” The turning point came for me in early 2008 when a colleague pointed me to a brief about how the tax-preparation firm H&R Block was using Twitter to help answer tax-return-preparation questions as a means to woo new customers. Reading this brief made me realize the potential of Twitter as a marketing tool. As an online marketing practitioner, the dots were connected, and I haven’t looked back since. Each day I’m reminded how valuable Twitter is as a marketing tool. It’s a place for research, for customer service, for product promotion, to distribute news, to build customer loyalty, and to get ideas. [download]

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Rich Dad’s Guide to Investing

Rich Dad’s Guide to Investing

By: Robert T. Kiyosaki and Sharon L. Lechter

This book begins with me returning from Vietnam in 1973. I had less than a year to go before I was going to be discharged from the Marine Corps. That meant that in less than a year, I was going to have no job, no money, and no assets. So this book begins at a point that many of you may recognize and that is a point of starting with nothing. Writing this book has been a challenge. I have written and rewritten it four times. The first draft began at the SEC’s Accredited Investor Level, the level that begins with a $200,000 minimum annual income. After the book was completed the first time, it was Sharon Lechter, my co-author, who reminded me of rich dad’s 90/10 rule of money. She said, “While this book is about the investments that the rich invest in, the reality is less than 10% of the population in America earn more than $200,000 a year. [download]

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The Googlization of Every Thing

The Googlization of Every Thing 

By: Siva Vaidhyanathan

In the beginning, the World Wide Web was an intimidating collection, interlinked yet unindexed. Clutter and confusion reigned. It was impossible to sift the valuable from the trashy, the reliable from the exploitative, and the true from the false. The Web was exciting and democratic to the point of anarchy. As it expanded and became unimaginably vast, its darker corners grew more remote and more obscure. Some had tried to map its most useful features to guide searchers through the maelstrom. But their services were unwieldy and incomplete, and some early guides even accepted bribes for favoring one source over another. It all seemed so hopeless and seedy. Too much that was precious but subtle and fresh was getting lost. [download]

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In The Company of Heroes

In The Company of Heroes 

By: Michael J. Durant and Steven Hartov

I first met Michael Durant in April 1997, at Fort Campbell, Kentucky, when I was researching my book Black Hawk Down. Durant was still an active-duty pilot with the 160th Special Operations Aviation Regiment, a unit with a top-security clearance, and it had taken me more than a year to get permission to interview him. When I arrived at Fort Campbell, I was surprised to find myself with not one, but three public affairs officers as escorts. They introduced me to Durant, a fit man with ramrod posture and a very serious manner, and then asked if we minded if they all sat in on the interview. It seems they weren’t worried about a security breach; they just wanted to hear Durant tell his story. No wonder. Durant’s experience is one of the most harrowing in the history of the American military, and one of the most compelling ever told. [download]  

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Developing New Business Ideas

Developing New Business Ideas 

By: Andrew Bragg and Mary Bragg

At some time in their life, almost everybody has had an idea for starting their own business or for launching an innovative project. You are probably no different. The idea might have been sparked by something you saw on a foreign holiday or in a different market sector. You might have been dissatisfied with a product or service which did not work properly. It might have been an article which you read in the paper. Your own experience might have highlighted a particular gap in the market. You might think that your current organisation lets customers down and that you could do better on your own. You might have been made redundant. You might just be fed up with working for others. You might even be one of the favoured few who has had a ‘Eureka’ moment. But did you actually do something with your initial idea? [download]

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Business Writing and Communication

Business Writing and Communication 

By: Kenneth W.Davis

In this knowledge economy, writing is the chief value-producing activity. But you may not be writing as well as you could. That may be because you think writing requires a special talent that some people have and some people don’t. In fact, writing is a process that can be managed like any other business process. If you can manage people, money, or time, then you can manage your writing. And you can profit from the results. This book will give you the tools to become in the next 36 hours a more effective, efficient manager of your own writing. • You’ll become more effective because you’ll learn to produce writing that gets things done. • You’ll become more efficient because you’ll learn to produce more effective writing in less time. How can this magic happen in just 36 hours? It’ll happen because you’ll learn to take the management skills you already have and apply them to the process of writing. [download]

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Business to Business Marketing

Business to Business Marketing 

By: Chris Fill and Karen E. Fill

This part consists of two chapters that introduce the two main themes of the book: business to business (B2B) marketing and information systems and technology (IS&T). These chapters are designed to provide a thematic platform on which the rest of the book builds. Chapter 1 introduces the fundamental characteristics of B2B markets and considers the nature, size and dynamics of the sector. Reference to the consumer market is made to highlight both the differences and similarities between the two fields and approaches. The main objective of this chapter is to set out the essential characteristics and importance of B2B marketing, the pivotal aspects of value creation and interorganisational relationships. This enables readers unfamiliar with the B2B market to become conversant with topics that are developed and explored in subsequent chapters of the book. [download]

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Treasury of Investment Wisdom

Treasury of Investment Wisdom 

By: Dean Lebaron and Romesh Vaitilingam

For most of financial market history, bonds were owned by institutions and trusts, while stocks were owned largely by wealthy individuals. Public speculation came and went, and wealthy people also owned bonds, but the stock market was, for the most part, a domain of the wealthy. When I started out as an investment counsel in the early 1950s, this structure was still very much in place. All our clients were rich individuals; institutional accounts were scarce as hen’s teeth. The institutional business in the equity market would remain in the minor leagues for another decade at least. Insurance companies, endowments, and trusts were still working under old fashioned restraints and held minimal amounts of equities. Not-so-wealthy individuals were still on the periphery, as most of them did not yet have enough to start playing in the market while those that did have some money did not yet have the courage. [download]

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The 100 Greatest Business Ideas of All Time

The 100 Greatest Business Ideas of All Time 

By: Ken Langdon

A famous business aphorism has been applied to many companies. It goes ‘All their plans were unsuccessful, and all their successes were unplanned.’ Planned or unplanned, the ideas in this book have the common factor of ‘success’, sometimes simple but hugely significant (see the Biro Idea 57), sometimes hugely complicated ideas whose physical success did not lead immediately to financial reward (see Eurotunnel Idea 22). Thus our definition of success can be seen as wider than financial gain. Overwhelmingly, however, the famous, occasionally infamous, great business ideas have led to huge financial rewards to innovators (see Edison Idea 4) and shareholders (see Coca-Cola Idea 54). Perhaps the trickiest part of the title is the bit that says ‘of all time.’ There must have been a time before money Idea 39 was invented – and that, along with interest rates, really enabled almost all of the other ideas to be expressed and compared. [download]

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Investing in Microfinance

Investing in Microfinance 

By: Phillip M. Bekker

In recent decades in finance and particularly in asset allocation quantitative methods gained considerably in importance. This trend is fostered by the rising processing power of computers. The impact of those quantitative approaches on investment decisions is controversial. Irrespective of numerous exceptionally successful applications for example in portfolio theory, misleading quantitative models also inspired the securitization of debt obligations and the underestimation of risks. The blind reliance on quantitative models has turned out to be inadequate. Quantitative tools can only be as smart as the input. Even a perfect quantitative model depends on the input variables. Furthermore, the models are often also calibrated with these data. As a result, the expression “garbage in, garbage out” is common in finance. [download]

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Entrepreneurship and Small Business

Entrepreneurship and Small Business 

By: Paul Burns

This book is about the dominant form of business on this planet the small firm. It looks at how firms develop from start-up, sometimes to grow, sometimes to fail, but mainly to stagnate. It looks at their contribution to society. It looks at their defining characteristics how they are not just scaled-down versions of large firms. It looks at how they go about business and the problems they face. It looks at family firms and the added complexity this brings. The book is also about owner-managers and, most interesting of all, entrepreneurs. It is about what motivates them to do what they do their personal and family influences. It is about how they go about the task of management making decisions, balancing risk and return and how they are different to managers in large firms. It is about how they must develop and change as the firm grows. It is about how certain defining characteristics they possess shape and define the business they run for good or ill. [download]

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Famous First Bubbles

Famous First Bubbles

By: Peter M. Garber 

The Dutch tulipmania, the Mississippi Bubble, the South Sea Bubble these are always invoked with every outbreak of great financial instability. So implanted are they in our literature, that they are now used more as synonyms for financial instability than as references to the particular events themselves. Along with words such as herding and the newly popular irrational exuberance, they now dominate the policymaking, academic rhetoric, and market commentary on the crisis years of 1997, 1998, and 1999. In general, these events are viewed as outbursts of irrationality: self-generating surges of optimism that pump up asset prices and misallocate investments and resources to such a great extent that a crash and major financial and economic distress inevitably follow. [download]

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Corporate Finance

Corporate Finance 

By: Pascal Quiry and Maurizio Dallocchio

The primary role of the financial manager is to ensure that his or her company has a sufficient supply of capital. The financial manager is at the crossroads of the real economy, with its industries and services, and the world of finance, with its various financial markets and structures. There are two ways of looking at the financial manager’s role: • a buyer of capital who seeks to minimise its cost, i.e. the traditional view; • a seller of financial securities who tries to maximise their value. This is the view we will develop throughout this book. It corresponds, to a greater or lesser extent, to the situation that exists in a capital market economy, as opposed to a credit-based economy. At the risk of oversimplifying, we will use the following terminology in this book: • the financial manager or chief financial officer (CFO) is responsible for financing the firm and acts as an intermediary between the financial system’s institutions and markets, on the one hand, and the enterprise, on the other; [download]

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The New Empire of Debt

The New Empire of Debt

By: William Bonner and Addison Wiggin

One day in early spring 2005, we traveled by train fromPoitiers toParis and found ourselves seated next to Robert Hue, head of the French Communist Party and a senator representing Val d’Oise. He sat down and pulled out a travel magazine, just as any other traveler would. Aside from one Bolshevik manqué who stopped by to say hello, no one paid any attention. A friend reports that he was on the same train a few months ago with then Prime Minister, Jean-Pierre Raffarin, who was accompanied by only a single aide. Many years ago, when theUnited Stateswas still a modest republic, American presidents were likewise available to almost anyone who wanted to shoot them. Thomas Jefferson went for a walk down Pennsylvania Avenue, alone, and spoke to anyone who came up to him. John Adams used to swim naked in the Potomac. A woman reporter got him to talk to her by sitting on his clothes and refusing to budge. [download]

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The Three Secrets of Green Business

The Three Secrets of Green Business

By: Gareth Kane

At the time of writing I have spent over a decade helping hundreds of businesses, public sector and not-for profit organizations to transform the environmental impact of their activities. It has taken me all those years to accumulate all this knowledge and experience: there is no book or other publication that will take the reader through the practical process of delivering sustainability in a ‘how to’ manner. There is plenty of advice out there on environmental management (Chapter 3) and the ‘small steps’ that a company can take (Chapter 4), but it takes a lot of time to pull it all together. There are many books that debate the theory and examples of some of the ‘huge leaps’ described in Chapter 5, but nothing that knits them all together. What this book does for the first time is give you a practical roadmap from here to sustainability. The examples and tips in this book have been drawn from practical experience they work. [download]

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Making Sense of Business 

By: Alison Branagan

There is a multitude of business start-up books on the market today; very few approach the important subject of acquiring enterprise skills. This book is directed towards enterprising individuals and business managers who understand what they have to accomplish, but need to acquire new skills. It could be the case that you are a student, or have recently set up a business. You may be curious about what enterprise skills are and wish to learn more about them. Equally, you may be a recent graduate applying for a managerial post in a small firm or perhaps already struggling in the deep end. Whatever the premise, the realization may have struck that the business or action plan now calls for application. [download]

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Investments

Investments 

By: Haim Levy and Thierry Post

Bulls were out in force on world markets yesterday as investors recovered their recent enthusiasm for global equities. Investors’ confidence over the outlook for the world economy was backed up by the release of US inflation data and a positive indicator of German business confidence. The US Federal Reserve’s decision to hold interest rates at 1 per cent was widely expected and the UScentral bank indicated it would keep rates on hold for a ‘considerable period.’ The UScentral bank said that low inflation remained a concern. The high level of optimism in the markets was reflected in Merrill Lynch’s September fund managers’ survey, which painted a picture of a ‘cloudless sky’, according to David Bowers, chief investment strategist. All leading indices rose yesterday, with Tokyotouching a 15-month high. Wall Street increased although trading was muted before the Fed’s decision at midday in New York. By mid-session, the Dow Jones Industrial Average was 50 points stronger at 9499. [download]  

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Et si Vous en Saviez Assez Pour

Et si Vous en Saviez Assez Pour  

By: Peter Lynch

C’est là où l’auteur, un investisseur professionnel, promet au lecteur que dans les prochaines pages, il partagera les secrets de son succès. Règle numéro un : n’écoutez plus les professionnels ! Vingt ans de métier m’ont convaincu que toute personne normale utilisant les trois pour cent des capacités de son cerveau pouvait choisir des actions aussi bien, si ce n’est mieux qu’un expert de Wall Street. Je sais bien que vous n’attendez pas de votre chirurgien esthétique qu’il vous conseille de faire vous même votre lifting, ou de votre plombier qu’il vous dise d’installer votre propre chauffe-eau, et encore moins de votre coiffeur qu’il vous recommande d’égaliser vos mèches, mais il ne s’agit ni de chirurgie, ni de plomberie, ni de coiffure. Il s’agit d’investissement, où l’argent intelligent n’est pas si intelligent, et l’argent bête n’est bête que s’il écoute l’argent intelligent. [download]

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Quantitative Trading Systems

Quantitative Trading Systems 

By: Howard B. Bandy

Be Quantitative analysis, I mean the application of mathematically based trading system models to financial data. Quantitative techniques can be very sophisticated, require advanced mathematics, and be applied to exotic financial instruments. But many of the concepts can be applied to trading stocks, mutual funds, and futures using readily accessible data, computers, and programs. This book present some techniques that should help traders expand from fundamental analysis and the chartist aspect of technical analysis to more mathematial techniques that lend themselves to statistical validation. I may be preaching to the choir in this first section, but I think it is important to clarity some distinctions about trading, investing, and the sources of information. [download]

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So You Want To Be A Journalist

So You Want To Be A Journalist 

By: Bruce Grundy

This book does not contain everything one needs to know to be a journalist. No book could do that. It would have to contain everything there is to know about everything, and that is a tall order. But it is the kind of book I wish had been around when I was starting out. Back then there was precious little training. You sank or you swam. You found out what to do by listening and watching and reading what others did. Your eyes and ears told you what was good and what was bad. Sometimes you would be given some advice, but not much explanation. In a way that kind of experience was, indeed, a good teacher. It made you think about what you were doing, about what was good and what was no good and why. It made you think about what made sense and what didn’t, what was logical and what wasn’t, what worked and what flopped. And in the end, it seems, I swam. [download]

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