Today, nothing could be further from my perception. I have seen the proverbial light and I evangelize Twitter whenever and wherever I can. These days, the most common question I’m answering for others is not “What am I doing?” but “Why should I Twitter? I don’t get this thing or how it can help my company.” The turning point came for me in early 2008 when a colleague pointed me to a brief about how the tax-preparation firm H&R Block was using Twitter to help answer tax-return-preparation questions as a means to woo new customers. Reading this brief made me realize the potential of Twitter as a marketing tool. As an online marketing practitioner, the dots were connected, and I haven’t looked back since. Each day I’m reminded how valuable Twitter is as a marketing tool. It’s a place for research, for customer service, for product promotion, to distribute news, to build customer loyalty, and to get ideas. [download]
Format : Ebook.Pdf
Tidak ada komentar:
Posting Komentar