Why does anyone choose to buy one product instead of another? Why does one product succeed (making billions of dollars) and another languish (losing money)? Product providers of goods and service are constantly in search of new tools to make their product the successful product, the one that sells. These tools are collectively called marketing. A dynamic marketing effort can make the difference for a product and propel a company into the billion-dollar category. Why did customers around the world, who typically watch action films, flock to see Paramount Picture’s The First Wives Club, a romantic comedy? Why did customers who were happy using steel tennis rackets buy Wilson’s new carbon fiber racket?. [download]
Format : Ebook.Pdf
Tidak ada komentar:
Posting Komentar