A small number of media moguls in a few western European nations are the sole subject matter of the second half of this book. But the phenomenon of media moguldom is only one important aspect of a European media industry of almost endless complexity. Looking at individual media moguls is one way of getting a handle on the wider complexity of European media. In the first half of the book we present case studies of selected industrial themes across the European media. We first consider the case of western European television in the transatlantic context of importedHollywoodprogramming. Second, we discuss the international news agency the type of media organization which first established a pattern of media global hegemony. In the late nineteenth century the British and French agencies (Reuters and Havas) established an effective global cartel for fast news, based on their imperial telegraph networks. [download]
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