Everything gets branded, one way or another whether it’s a consumer product, a movie star, a political cause, a religion . . . even a nonprofit organization. Branding can’t be avoided, and, in fact, it should be embraced by all nonprofits. After all, it’s how you tell your story and it’s at the heart of all outreach efforts. Everyone wants to get attention. But the most organized, consistently delivered brands are the ones that people respond to. Why? Because they are the brands that communicate clearly to their audiences and in response, people understand, know, and trust these brands. Think about the nonprofit organizations that have gained your respect and interest. Can you sum up their brand message in a few simple words?. [download]
Format : Ebook.Pdf
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