It is not the author.s intention in this introduction to do more than remind the reader of a few basic facts about public relations generally, and of its importance to us in our work and in our lives. Public relations plays a part in a wide variety of ways throughout all our lives. It is always there. We use it all the time, often without realizing, in many different ways, depending on our particular needs at the time. If used properly it can inform, educate, reassure, evoke sympathy, arouse interest in or an acceptance of situations. Similarly, in the world of business, public relations affects all types of organizations, large or small, whether commercial or noncommercial, charitable or in the public sector. It is about communication . in the broadest sense . between an organization and all those with whom it has any form of contact. It cannot be avoided, or ignored. [download]
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