The related fields of consumer research and economic psychology draw principally on two different traditions of research – marketing and psychology which are generally reported in two different sets of journals and books. Hence, the two have largely proceeded independently of each other, although of late and particularly within economic psychology there has been a conscious effort to try to bring them together. We, the editors, rather reflect this division in our backgrounds: Peter Earl initially trained as an economist but during his doctoral studies expanded his interests into marketing and management; Simon Kemp’s training is in psychology. We hope that readers will find this Companion a useful contribution to this task of integration. Certainly we found the task of editing it helped broaden our individual horizons. [download]
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