Everyone has heard of Helena Rubinstein, international queen of cosmetics. Tiny, plump, spike-heeled, bowler hatted, and extravagantly jeweled, she was for many years one of the fixtures of the New York scene, scurrying between her vast apartment on Park Avenue and her salon on Fifth Avenue at Fiftyseventh Street, in one hand an enormous leather bag stuffed with cash, business notes, old tissues, and spare earrings, in the other a paper sack containing a copious lunch. Instantly recognizable to all from the photographs that adorned her advertisements, she was energy personified, at once comic and awe inspiring. Few, by contrast, have heard of Eugène Schueller though everyone knows L’Oréal, the firm he founded inParisin 1909. Like Rubinstein he was born poor; like her, he rode to riches on the back of women’s compulsion to beautify themselves. [download]
Format : Ebook.Pdf
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