This textbook offers a comprehensive and reader-oriented treatment of the principles of business planning and strategic management. The book will be suitable for undergraduate, conversion type masters, postgraduate diploma, post experience, MBA, and professional students on full-time, part-time, and distance-learning courses in business, enterprise, and management. It will also be relevant to students on courses for example in tourism or hospitality management, information technology, healthcare, or engineering which contain a significant element of business and management studies, for instance on a major-minor modular basis. It will be suitable for access or mature students studying on a vocational, self developmental, or life long basis. [download]
Format : Ebook.Pdf
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