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Jumat, 17 Juni 2011

The Global Business

The Global Business

Edited By: David J. Newlands and Mark J. Hooper

There are so many things going on in international business at a global level that it would be impossible to list and describe them all in a single volume. Rather than do so many things an injustice, we will concentrate on the big developments that currently are happening and consider how managers operating in the global business landscape must change what they do to create advantages and remain competitive. Most business schools have functional specialisms known as majors or concentrations. The most usual of these are marketing, finance, operations management and research, information systems, human resource management and audit and managerial control. Students and practitioners tend to specialize in their chosen fields. Some commit to a field prior to higher education study. [download]

Format : Ebook.Pdf

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