One definition of a company is that it is nothing more than a sum of other people’s money invested in productive capacity or services which produce a profit greater than (1) the opportunity cost of the capital involved. From this definition follows the belief that the role of a company is to maximize its value for the shareholders. The managers must be permanently concerned with maximizing value, and not only if there’s the threat of a (2) raid. They have to concentrate exclusively on activities that create value, so that the company will regularly (3) divest less profitable operations, acquire other profitable businesses, and restructure itself. According to the logic of “value-based management”, it is not enough to (4) launch a successful new product occasionally, and to revitalize existing mature products by effective marketing programmes…. [download]
Format : Ebook.Pdf
Tidak ada komentar:
Posting Komentar