This book is about competition between businesses. Thinking about competition between businesses is what I call Strategy, the interaction between competitive minds. Skilful strategic thinking is mindfulness that provides a basis for succeeding in commercial competition. In this book I offer advice in the form of Principles, or guidelines, for outwitting commercial rivals and also, importantly, a mindset for discouraging rivals from doing the outwitting. The principles offered here apply equally well to large companies and small. Among the large, for instance, there is no doubt that the future of Nokia depends, on the understanding Nokia’s executives have of Sony Ericsson’s, Motorola’s and LG’s future intentions. The earlier and better these are known to Jorma Ollila, Nokia’s chairman and chief executive, and others charged with thinking about the fi rm’s competitive manoeuvring, the more fully these ideas can become plans factored into Nokia’s outlook for future business advantage. [download]
Format : Ebook.Pdf
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