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Selasa, 28 Juni 2011

The Long Tail

The Long Tail 

By: Chris Anderson

The tracking of top seller lists is a national obsession. Our culture is a massive popularity contest. We are consumed by hits making them, choosing them, talking about them, and following their rise and fall. Every weekend is a box office horse race, and every Thursday night is a Darwinian struggle to find the fittest TV show and let it live to see another week. A few hit songs play in heavy rotation on the radio dials, while entertainment executives in all these industries sweat as they search for the next big thing. This is the world the blockbuster built. The massive media and entertainment industries grew up over the past half century on the back of box office rockets, gold records, and double digit TV ratings. No surprise that hits have become the lens through which we observe our own culture. [download]

Format : Ebook.Pdf

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