It’s hard to believe, but more marketing changes have occurred in the past 5 years than in the previous 100 years. For perspective on this, let’s look back to the starting point for modern marketing. On Christmas Eve 1906, Reginald Fessenden made the world’s first radio broadcast. Fessenden sent out a short radio program from Brant Rock, Massachusetts, that included his rendition of “O Holy Night” and ended with a reading from the Bible. And with little more than that, radio was born. Suddenly, companies such as Sears, Coca-Cola, and Ford had the capability to send their advertising messages to millions of people at once. More than 20 years later, the first television station launched in Schenectady, New York. That station, owned by General Electric, was able to broadcast images as far away as Los Angeles. [download]
Format : Ebook.Pdf
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