Effective Communication

Effective Communication

By: Suzan Collins 

Everybody can communicate, but not always in the way you are used to. This workbook has been devised to enable you to learn how to communicate effectively, using a variety of methods and trying different tools to communicate with people. This workbook has been written for staff, carers and family members, in fact anyonewho supports or knows someone with different communication skills. It is not always possible for staff to be taken off the rota to attend a training course and so this workbook has been devised. It uses a variety of training methods: – reading passages where you will expand your knowledge – completing exercises – completing a self-assessment tool which shows you the knowledge you now have As a social care worker, you have to work to certain standards, which are set out by various professional bodies. This workbook links to several standards and if you are not familiar with them, here is a brief explanation of each one. [download]

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Gold: A Cultural Encyclopedia

Gold: A Cultural Encyclopedia

By: Shannon L. Vennable

As early as 2.5 billion years ago, the chemical element that constitutes gold in its native form began to emerge in volcanic and sedimentary rock in sources that would later be discovered by humans on every continent on Earth exceptAntarctica, in addition to the gold deposits found deep under the ocean fl oor. Evidence for human exposure to gold dates from around 5000 BC, and it can be said that from this fi rst encounter, humankind cherished gold as a precious symbol of wealth and majesty, thought to contain some aspect of the divine, or even to hold the key to eternal life, because of its unique physical properties and striking beauty. From antiquity to the present day, gold has played a role in the course of human history through its infl uence in a wide variety of realms spiritual, cultural, political, scientifi c, and economic. Access to signifi cant supplies of gold can be credited with contributing to the rise of powerful states and empires. [download]

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Darwin’s Ghost

Darwin’s Ghost 

By: Steve Jones

Thus Charles Darwin on what evolution might do. Although it hadnot yet made a whale-bear with a taste for aquatic insects, it could. After all, evolution had already produced such improbable creatures as a fish that skimmed the air. The idea oflife as fixed in a divine mold was dead. Instead, all was change. BeforeDarwin, the great majority of naturalists believed that species were immutable productions, and had been separately created. Today, his theory that they undergo modification and are the descendants of preexisting forms is accepted by everyone (or by everyone not determined to disbelieve it) . Most people would, if asked, find it hard to explain why. We all know that men and chimps are relatives and that plants, animals and everything else descend from a common ancestor. [download]

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Foundations of EconomicAnalysis of Law

Foundations of EconomicAnalysis of Law 

By: Steven Shavell

Under the economic approach to the analysis of law, two basic types of questions about legal rules are addressed. The first type is descriptive, concerning the effects of legal rules. For example, what is the influence of our system of liability for automobile accidents on the number of these accidents, on the compensation of accident victims, and on litigation expenses? The other type of question is normative, pertaining to the social desirability of legal rules. Thus, it might be asked whether our system of liability for automobile accidents is socially good, given its various consequences. In answering the two types of questions under the economic approach, theoretical attention is usually focused on stylized models of individual behavior and of the legal system. The advantage of studying models is that they allow descriptive and normative questions to be answered in an unambiguous way. [download]

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Education, Equality and Human Rights

Education, Equality and Human Rights 

By: Mike Cole 

As currently formulated, the concept of ‘human rights’ is a comparatively recent phenomenon. The President of the United Nations General Assembly, Dr E.H. Evatt, observed at the proclamation of the Universal Declaration of Human Rights in December 1948 that this was ‘the first occasion on which the organised world community had recognised the existence of human rights and fundamental freedoms transcending the laws of sovereign states’ (Laqueur and Rubin, 1979, cited in Osler and Starkey, 1996, p. 2). Article 1 of the United Nations Universal Declaration of Human Rights states: ‘All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood’ (cited in ibid., p. 173). One might respond charitably to the exclusion. [download]

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Cross Cultural Selling for Dummies

Cross Cultural Selling for Dummies

By: Michael Soon Lee

The multicultural marketplace is on the rise and about to explode. According to theSeligCenterfor Economic Growth, total urchases by Hispanics, Blacks, Asians, and Native Americans in theUnited Statesalready exceed $2 trillion annually. That figure is bigger than the economies of all but the nine largest countries in the world and is expected to rise to $3 trillion by 2011. These groups and others could become your customers if you demonstrate a sensitivity to their cultures and meet their unique needs. Unfortunately, without special knowledge, training, and practice, the average American salesperson is ill-prepared to take advantage of the opportunity. In fact, simply by sticking to their traditional sales pitches, many salespeople are destined to offend multicultural customers without ever realizing it. All they know is that the customer left all of a sudden without buying anything. [download]

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Computer Forensics: Investigating Data and Image File

Computer Forensics: Investigating Data and Image File 

By: EC. Council

Steganography is the practice of embedding hidden messages within a carrier medium. Mathematicians, military personnel, and scientists have used it for centuries. The use of steganography dates back to ancient Egypt. Today steganography, in its digital form, is widely used on the Internet and in a variety of multimedia forms. Modern steganography works by replacing bits of useless or unused data in regular computer files with bits of different, invisible information. When a file cannot be encrypted, the next best option for safe transfer is steganography. Steganography can also be used to supplement encryption. When used in this manner, steganography provides a double measure of protection, as the encrypted file, once deciphered, will not allow a message hidden by steganography to be seen. The receiver of the file has to use special software to decipher a message hidden by steganography. [download]

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Corporate Finance

Corporate Finance 

By: Ross – Westerfield – Jaffe

TO engage in business the financial managers of a firm must find answers to three kinds of important questions. First, what long-term investments should the firm take on? This is the capital budgeting decision. Second, how can cash be raised for the required investments? We call this the financing decision. Third, how will the firm manage its day-to-day cash and financial affairs? These decisions involve short-term finance and concern net working capital. In Chapter 1 we discuss these important questions, briefly introducing the basic ideas of this book and describing the nature of the modern corporation and why it has emerged as the leading form of the business firm. Using the set-of-contracts perspective, the chapter discusses the goals of the modern corporation. Though the goals of shareholders and managers may not always be the same, conflicts usually will be resolved in favor of the shareholders. [download]

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Critical Point Theory and Its Applications

Critical Point Theory and Its Applications

By: Wenming Zou

Since the birth of the Calculus of Variations, it has been realized that when they apply, variational methods can obtain better results than most other methods. Moreover, they apply in a very large number of situations. It was realized many years ago that the solutions of a great number of problems are in effect critical points of functionals. In this volume we present some of the latest research in the area of critical point theory. Many new results have been recently obtained by researchers using this approach, and in most cases comparable results have not been obtained by other methods. We describe these methods and present the newest applications. In a typical application, one first establishes that the solution of a given problem is a critical point of a functional G{u) on an appropriate space, i.e., a “point” in the space where G\u) = 0. Finding the points where the derivatives vanish is tantamount to solving the problem. The main difficulty is finding candidates. [download]
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Convergence of Productivity

Convergence of Productivity 

By: William J. Boumol, Richard R. Nelson and Edward N. Wolff 

This collection of essays reviews the current state of knowledge of the convergence hypothesis, which asserts that at least a fairly restricted set of countries, the members of the “convergence club,” are undergoing a process that brings their levels of productivity and living standards increasingly close to one another. The book summarizes the available empirical information and contributes a considerable amount of new evidence. It examines the patterns exhibited by individual industries in particular countries as well as the behavior of the aggregate economies of those countries and their manufacturing sectors. It reports evidence, old and new, on the influences underlying the degree of convergence that appears in fact to have occurred. It studies the role that convergence has played and promises to play in the future of the newly industrialized countries and the less developed countries. [download]

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300 Best Job’s Without a Four Year Degree

300 Best Job’s Without a Four Year Degree 

By: Michael Farr and Laurence Shatkin, Ph.D.

We kept this Introduction short to encourage you to actually read it. For this reason, we don’t provide many details on the technical issues involved in creating the job lists or descriptions. Instead, we give you short explanations to help you understand and use the information the book provides for career exploration or planning. We think this brief and user-oriented approach makes sense for most people who will use this book. Several years ago we wrote a book titled Best Jobs for the 21st Century. It was very well received and has since been revised several times. It covers all major jobs at all levels of education and training and includes only those with the best combined rankings for earnings, projected growth rate, and number of job openings. It is a very good book for those  who want to consider jobs at all levels of education and training, but over one-third of the jobs included require a four-year college degree or higher. [download]

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101 Great Answers to The Toughest Interview Questions

101 Great Answers to The Toughest Interview Questions

By: Ron Fry 

In the nearly seventeen years since I wrote the first edition of 101 Great Answers to the Toughest Interview Questions, its relevance to an ever-changing job market has continued to grow. That market has certainly changed from a seller’s (employee-friendly) market to a buyer’s (employer-friendly) market and back again. But the power this book has given interviewees, whatever their ages, skills, or qualifications, has expanded every year. I certainly couldn’t boast of my own interviewing skills before I wrote this book. On the contrary, I had often not gotten jobs for which I was eminently qualified. So I spent quite a lot of time learning all the mistakes you could possibly make, having made each one of them twice. [download]

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Candid Science V

Candid Science V 

By: Balazs Hargittai and Istvan Hargittai

In this fifth volume of the Candid Science series, there are some departures from the previous volumes in the approach of the compilation of the material. The present volume as a whole is not classified as physics, chemistry or biomedical sciences, but keeping with cross- and inter-disciplinarity, it contains entries from all these disciplines and, in addition, from mathematics. There is only a loosely-followed sequence in the volume, going from mathematics to physics to chemistry and to the biomedical sciences. Another peculiarity of this volume is that it includes nine interviews from another project, the Larson Tapes. The story behind it is as follows. In 1998, I recorded a conversation with Clarence Larson (contained in this volume) and learned about the project he and his wife Jane had been doing, called “Pioneers of Science and Technology”. [download]

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Business Law

Business Law 

By: David Kelly, Ann Holmes and Ruth Hayward

To a great extent, business activity across the world is carried on within a capitalist, market based system. With regard to such a system, law provides and maintains an essential framework within which such business activity can take place, and without which it could not operate. In maintaining this framework, law establishes the rules and procedures for what is to be considered legitimate business activity and, as a corollary, what is not legitimate. It is essential, therefore, for the businessperson to be aware of the nature of the legal framework within which they have to operate. Even if they employ legal experts to deal with their legal problems, they will still need to be sufficiently knowledgeable to be able to recognise when to refer matters to those experts. It is the intention of this textbook to provide business students with an understanding of the most important aspects of law as they impinge on various aspects of business activity. [download]

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Antitrust Law Amidst Financial Crisis

Antitrust Law Amidst Financial Crisis 

By: Loannis Kokkoris and Rodrigo Olivares

As result of the recent crisis it has been argued that competition policy may be set aside due to special and exceptional circumstances. These special and exceptional circumstances can be, inter alia, the collapse of a bank that can trigger a systemic crisis. Th erefore it is important to have a clear understanding of the rules (i.e. competition law) and the exceptions to those rules, especially in the presence of such exceptional circumstances. In addition, it is important for distressed entities and policy makers to understand clearly the array of options that they have in advance since these can be used as part of their ‘crisis toolkit’. Th e aim of this book is to provide an analysis of such exceptions to competition law and policy, particularly in the context of a fi nancial crisis. [download]

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The Facts on File Algebra

The Facts on File Algebra

By: Deborah Todd

The mathematics that we teach and learn today includes concepts and ideas that once were pondered only by the most brilliant men and women of ancient, and not so ancient, times. Numbers such as 1,000, for example, or two, or zero, were at one time considered very abstract ideas. There was a time when a quantity more than two or three was simply called “many.” Yet we have grown up learning all about quantities and how to manipulate them. We teach even young children the concept of fractions as we ask them to share, or divide, their candy between them. Today, in many ways, what used to be stimulating thought for only the privileged few is now considered child’s play. Yet scholars, philosophers, scientists, and writers of the past have spent lifetimes devising ways to explain these concepts to benefit merchants, kings, and countries. [download]

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The English Atlantic in Age of Revolution

The English Atlantic in Age of Revolution

By: Carla Gardina Pestana

In the two decades before 1661,England,Scotland, andIrelandexperienced civil wars, invasions, regicide, religious radicalism, experiments in non-monarchical forms of government, and, in the end, restoration of the Stuart monarchy. These events have long been recognized as central to the history of England,Ireland, andScotland. More recently scholars have worked to illuminate how the histories of the three fit together, thinking in terms of “the War of the Three Kingdoms,” for example. that the Stuart colonies in the wider Atlantic world also shared in this history has not been widely appreciated or even fully explored. Just as England, Ireland, and Scotlandexperienced revolution between 1640 and 1660, so too did the colonies. Six plantations from New foundland to Barbadosrebelled against the regime that came… [download]

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The Rise of The Rest

The Rise of The Rest 

By: Alice H. Amsden

After World War II a handful of countries outside the North Atlantic ‘‘the rest’’ rose to the ranks of world-class competitors in a wide range of mid-technology industries. National incomes soared at unprecedented rates and per capita incomes doubled within decades. How industrialization among these prime latecomers succeeded, why it followed a unique and novel path, and what some countries did to advance farther than others are the questions this book addresses. By the end of the century, hubris from economic success had led ‘‘the rest’’ to overexpand and fall into debt. But it gave every sign of continuing to nibble away at the North Atlantic’s bread-and-butter manufacturing, just as the North Atlantic’s multinational companies continued to jostle to enter its financial markets, to sell to its consumers, and to buy the….. [download]

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U.S. Government on The Web

U.S. Government on The Web 

By: Peter Hernon

The federal government routinely “collects, maintains, uses, disseminates, saves, loses, and destroys vast quantities of information,”¹ a large portion of which is or may become public assuming it has not been lost or destroyed. Public information includes information products that the government imparts on its own initiative or that is required to release (e.g., through the Freedom of Information Act; FOIA), whereas nonpublic information is meant solely for use within government and is not for public consumption. Because it is held in confidence, for example, for reasons of predecision, security, or personal privacy, or protective stipulations in administrative or statutory law, nonpublic information is not released under the FOIA or other “open government” laws. Public information comes from not only government bodies located in the nation’s capital, but also regional offices of federal departments and agencies located throughout the United States as well as branch offices located in other countries. [download]  

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The Web Book

The Web Book

By: Robert Schifreen

There’s yet another way to create web pages, and that’s to write the text with a word processor such as Microsoft Word or OpenOffice Writer and then use the “save as web page” feature to create files which you can put online. This is often a tempting option, because a) it looks to be very easy, and b) lots of people write documents with a word processor and then realise that they’d actually quite like to publish them online. The trouble is, the “save as web page” feature in Microsoft Word, including the most recent version, is horrible. It produces pages which contain ten times as much information as is strictly necessary. Which means that they’ll take up ten times the space on your server, take your visitors ten times as long to download, and cost people ten times as much if they’re accessing your site via mobile broadband or some other metered or pay-per-megabyte connection. Seriously, don’t do it.  [download]

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The Art of Julie Bell

The Art of Julie Bell 

By: Julie Bell

Als Julie Bell in den 7oer jahren begann, comics zu lesen war der silver surfer einer ihrer liblingsfiguren. Vielleicht well er ein wenig wie ein alter hippie unter  den superhelden ist. Julies interesse an Bodybuilding und turnen ist ein deudicher bonus beim malen von superhelden. Sie hat auberdem bis zu einem gewissen Grad tai chi gelernt und ein allgemeines interesse an asiatischen kampfsportarten, welche sie in der zukunft zu betreiben hofft; abber ihre actionszenen verdanken genausoviel ihrem interesse am tanzen, was sie in der schule leiden schaftlich praktizierte, sie benutzt die sprache des klassichen Ballet und des Modern Dance , um die stimmung ihrer fuguren auszudriicken. [download] 

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The 100 Most Influential Women of All Time

The 100 Most Influential Women of All Time 

By: Kathleen Kuiper

The world is fi lled with fascinating women, each with her own compelling story. Clearly, no single tome can hold all the intricate details of their collective lives. But this book, filled with profiles of striking individuals who serve as outstanding representatives of their gender, covers many of the most outstanding, infl uential women from around the globe. Coverage runs the gamut from queens to commoners, with a tip of the hat to those who have made their mark in the arts and sciences, in their country’s political arena, and on the world stage. Most of these women managed to fl ourish in the face of adversity. Some withstood opposition from outside sources, while family intrigue was a malevolent force in the lives of others. For centuries, merely being a woman was an obstacle these individuals had to overcome. [download]

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The 1000 Best Short Games of Chess

The 1000 Best Short Games of Chess 

By: Irving Chernev

Irving Chernev (1900-1981) was one of America’s most prolific and valuable chess writers. He knew how to write instructional books that were clear, relevant, and lively. His best works were a weaving together of games and stories, anecdotes and examples, which entertained as well as taught, a boon to inquiring minds. In the 1000 best short games of chess, chernev gave us a volume timelessly satisfying to all chessplayers, a storehouse of brilliant tactics and combinations. Few other chess books come close to offering so much exciting creativity, so compactly. Newcomers and students especially appreciate its terse, direct teaching. Each game illustrates how a player violating a principle can be punished by the opponent. That’s potent instruction, for one doesn’t have to wait fifty moves to see the effect. [download]

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The Art of War

The Art of War 

By: Sun Tzu

Sun Tzu Wu was a native of the Ch`i State. His ART OF WAR brought him to the notice of Ho Lu, King of Wu. Ho Lu said to him: “I have carefully perused your 13 chapters. May I submit your theory of managing soldiers to a slight test?” Sun Tzu replied: “You may.” Ho Lu asked: “May the test be applied to women?” The answer was again in the affirmative, so arrangements were made to bring 180 ladies out of the Palace. Sun Tzu divided them into two companies, and placed one of the King’s favorite concubines at the head of each. He then bade them all take spears in their hands, and addressed them thus: “I presume you know the difference between front and back, right hand and left hand?” The girls replied: Yes. Sun Tzu went on: “When I say “Eyes front,” you must look straight ahead. When I say “Left turn,” you must face towards your left hand. When I say “Right turn,” you must face towards your right hand. When I say “About turn,” [download]

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The Big Burn

The Big Burn 

By: Timothy Egan

HERE NOW CAME the fire down from the BitterrootMountainsand showered embers and forest shrapnel onto the town that was supposed to be protected by all those men with faraway accents and empty stomachs. For days, people had watched it from their gabled houses, from front porches and ash-covered streets, and there was some safety in the distance, some fascination even see there, way up on the ridgeline, just candles flickering in the trees. But now it was on them, an element transformed from Out There to Here, and just as suddenly on their front lawns, in their hair, snuffing out the life of a drunk on a hotel mattress, torching a veranda. The sky had been dark for some time on this Saturday in August 1910, the town covered in a warm fog so opaque that the lights were turned on at three o’clock in the afternoon. [download]

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She Walked in Beauty

She Walked in Beauty 

By: Bernard F. Dick

On 13 September 1903 in Saint-Mandé, an eastern suburb ofParisnamed after a sixth-century saint and located a little more than three miles from the heart of the city, Jeanne Marie Chauchoin, age twenty-six, gave birth to a second child, a daughter. The child was born at home in the Chauchoins’ apartment on 5 rue Armand Carrel (now l’avenue du Général de Gaulle), the same street where the Chauchoins had a pastry shop, La pâtisserie Chauchoin. The Chauchoins already had a son, Charles Auguste, born five years earlier on 21 September 1898. Immediately after his daughter was born, Georges Claude Chauchoin headed over to the parish church, Eglise Catholique Notre-Dame de Saint-Mandé, to arrange for the infant’s baptism. Jeanne and her mother, Marie Augustine Loew, wanted the girl to be christened “Lillie.” It was not an arbitrary choice. [download]

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Restless Heart

Restless Heart 

By: Emma Lang 

Angeline Hunter lived a lie, each moment of each day. She endured the guilt because she had no other choice. It wasn’t as if she could simply forget everything she’d escaped, or announce to the world just who she really was. No, she had made a choice and there was no going back. She refused to feel sorry for herself; after all, she was alive and free. Her day started before dawn in the kitchen of the Blue Plate restaurant. It was an exceptionally cold spring day and she was glad to be in the warm kitchen making biscuits. She put the pan of biscuits in the stove and tucked two more pieces of wood into its big belly. The first pot of coffee had just finished burbling, so she poured cool water in to settle the grounds, then sneaked a cup. As she sipped at the brew, she enjoyed a few moments of peace before the rush of the morning customers. [download]

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Star of Courage

Star of Courage

By: John Melady

ALMOST THIRTY YEARS ago, the Government of Canada created a series of bravery decorations for deserving individuals. Prior to that, gallantry medals of various kinds were awarded here, but more often than not, such decorations originated outside the country, and the majority were intended for military personnel, most of whom were male. The best known was the Victoria Cross, and although awarded to ninety-three Canadians, was a decoration whose origin was elsewhere; Queen Victoriainstituted it in 1856, and today it is a Commonwealth medal. The Canadian bravery decorations were first given out in 1972, and since then have brought recognition and honour to those who have performed outstanding acts of heroism. [download]

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Secrets of Positional Chess

Secrets of Positional Chess

By: Drazen Marovic 

This Book is about chess space and chess pieces, and their strength and weakness; an unpretentious book on a simple subject, so simple that it is widely considered one of those themes which are absorbed just by time and playing experience. When a friend of mine learnt the topic I was writing about, hiss immediate reaction was: “Why are you writing about that? Everybody knows what a weak square or a weak pice is.” My experience in teaching chess, however, is utterly different. I learnt that on lower levels of chess knowledge most players know the difference only theoritically, but few make a lear distinction in practice. Their games swarm with most vulgar errors, because in their chess apprenticheship they paid little attention to the subject. Naturally, as we go higher in the chess hierarchy players are more and more aware of the subject and its importance. [download]

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Meeting The Innovation Challenge

Meeting The Innovation Challenge 

By: Scott Isaksen and Joe Tidd

Transformation for innovation and growth is at the forefront of the agenda for many who work within organizations. In his work on disruptive innovation, Clayton Christensen identifies the many challenges organizations now face, and why so many fail to respond to these. Today, everyone seems to be involved in planning or implementing some sort of change program or innovation initiative. At the same time, organizations must competently manage existing operations and businesses, what Michael Tushman calls the ‘ambidextrous organization’. In his ground-breaking study Good to Great: Why Some Companies Make the Leap . . . and Others Don’t, Jim Collins describes a recipe for success that places leadership at the center. Our research and experience inform us that those who initiate change need to have a good understanding of the nature of organizations, as well as the dynamics of innovation and change. [download]

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One Whisper Away

One Whisper Away 

By: Emma Wildes

It was a perfectly enjoyable evening until the incident. Lady Cecily Francis smiled graciously at the young man escorting her off the floor, accepted a glass of champagne from a passing footman with a tray, and excused herself, pleading the need to sit down for a few minutes. Her feet were starting to hurt, as she’d been steadily engaged for every dance. Besieged was a more appropriate way to put it, and while she was flattered at all the attention, she was not embracing her first season with a high level of enthusiasm. Cecily thought the ballroom too crowded, the din of hundreds of conversations much too loud, and the air too close. But, as it had been pointed out to her time and again by well-meaning aunts, cousins, and various other members of the family, including her father, a young woman did not snare a husband by languishing in the country. [download]

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Moving from Project Management to Project Leadership

Moving from Project Management to Project Leadership

By: R. Camper Bull

When I was a young boy, my family lived in the Middle East nearJerusalem. My father was an archaeologist, and at the time he was excavating a site called Caesarea Maritima, the seat of the Roman Empire inPalestineon the coast of theMediterranean. One Saturday afternoon, we were preparing to have tea in the garden of an archaeological institution known as the Albright School of Oriental Research when three gentlemen arrived to speak with my father. For lack of anything better to do that day, I went with my father to greet his guests. When we reached the lobby of the institution, two enormous forest green doors swung open. In the doorway stood the three gentlemen, one in a gray suit with a white shirt and a spectacular purple tie. The other two were slightly taller, wearing black jackets, black vests, and black hats. [download]

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Methoden zur Mehrstufigen

Methoden zur Mehrstufigen 

By: Isabel Jasmin Acker

Die Planung der Produktionsprozesse stellt f¨ur viele Unternehmen in der Industrie einen bedeutenden Erfolgsfaktor dar. Thema dieser Arbeit ist die Ablaufplanung, ein zentrales Problem innerhalb der Produktionsplanung und steuerung. Es geht dabei um die Planung der r¨aumlichen und zeitlichen Abl¨aufe von Produktionsprozessen. Im weiteren Verlauf der Arbeit wird die Ablaufplanung als Maschinenbelegungsplanung (Scheduling) verstanden. Hierbei ist eine Menge an Auftr¨agen und Maschinen gegeben. Es ist zu bestimmen, wann welcher Auftrag auf welcher Maschine zu bearbeiten ist. Die Zuordnung erfolgt dabei im Hinblick auf die optimale Erf¨ullung vorgegebener Unternehmensziele. [download]

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Management at Marketing du Luxe

Management at Marketing du Luxe 

By: Michel Chevalier and Gerald Mazzalovo 

La notion de luxe est devenue à tel point essentielle dans le monde contemporain que nombre d’ouvrages lui ont été consacrés. Ces ouvrages ont souvent tendance à être très conceptuels et peu enclins à décrire ce qui se passe vraiment dans les entreprises de cette industrie. Nous trouvions qu’il manquait un livre sur la gestion des marques de luxe, et, nos parcours professionnels respectifs dans le secteur nous offrant un certain nombre de points de comparaison, des ordres de grandeur, des réflexes et des modes de onctionnement, il nous a semblé utile de faire partager ces expériences à nos lecteurs. Comment définir le luxe ? Nous apprêtant à écrire un livre sur le luxe, nous nous devions de répondre à cette question. Il n’y a pas, en fait, de réponse simple : les réponses possibles sont nombreuses. [download]

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Making Radio

Making Radio 

By: Allen & Unwin

Radio was born from the convergence of many inventions and technologies more than a hundred years ago. To make sense of the current media changes it pays to study the lessons of history. The same trends reoccur with the convergence of old and new media and technology in the digital domain as they did in the past. Those who understand them will make good decisions about the future. Radio was not invented by any one particular person. It developed through advances in science and technology over a period of several hundred years, across several countries, and many brilliant minds were involved. In 1267 the English philosopher and scientist Roger Bacon wrote of the possibility of using electricity for communications (he was promptly imprisoned for dealing in black magic). In 1672 Germany’s Otto von Guericke made a sulphur ball that, when rotated and rubbed, produced electricity, rather like a modern generator. [download]

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Jennie

Jennie 

By: Ralph G. Martin

More than forty-two years have passed since Ralph Martin began delving away inBritainon what was to become his master work: this biography of Winston Churchill’s mother. I remember our visit together to the palatial but cold and draughty halls of Blenheim, where the tenth Duke of Marlborough, puzzled by the perseverance and zeal of his American visitor, gave him access to his famed Muniment Room (the vast repository of the Churchill family archives, seen by so few people, in which there lay archival treasures almost beyond compare). Here were the many hundreds of letters written by the remarkable woman who was Churchill’s mother, but was so much more besides. Jennie Jerome, Lady Randolph Churchill, Mrs. George Cornwallis West, Mrs. Montagu Porch was a woman calling out for a biography. [download]

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John Milton: Life, Work and Thought

John Milton: Life, Work and Thought 

By: Gordon Campbell and Thomas N. Corns

Writing a biography of John Milton seems seductively easy, for two powerful reasons. First, much of the necessary information appears to be readily available. In the closing decades of the seventeenth century five lives were written by people who knew Miltonor could draw information from others who did. Edward Phillips prepared an account of his uncle’s life for inclusion in an edition of Milton’s state papers published in 1694. The antiquary John Aubrey assembled a collection of notes on Milton’s life (now in the Bodleian Library in Oxford), in part based on interviews with relatives, including Milton’s brother Christopher and his widow Elizabeth. An anonymous biographer who can now be identiWed with conWdence as Milton’s friend Cyriack Skinner wrote a life that survives in manuscript, again in the Bodleian Library. [download]

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Get Going with Google Adwords

Get Going with Google Adwords

By: Chandler Nguyen  

There are two ways to get search traffic from Google. The first is to publish web content compelling enough for other sites on the internet to point readers to it through the use of hyperlinks. The more hyperlinks your content receives, especially if those links contain the words and phrases typed into Google by searchers, the higher your content ranks in the Google search results, increasing your traffic in proportion. The second, faster way to bring in search traffic is to buy it. By paying for Sponsored Results (ads) that display both above and to the right of the 10 “natural” search results on a Google page, You can actually bid for search queries that people type into Google anything from “yoga dvd” to “how to get out of debt” to “divorce attorney melbourne”. can bypass weeks or months of attempts to get your site to the top of Google. [download]

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Leadership for The Common Good

Leadership for The Common Good 

By: Barbara C. Crosby and John M. Bryson

Anyone who tries to tackle a public problem or need sooner or later comes face to face with the dynamics of a shared-power world. Consider the public health officer or physician picking up the signs of a new disease affecting gay men. Or perhaps you’re an elected official concerned about all the unemployed men congregating on the streets of your district. Perhaps you’re a successful business person who realizes the environmental destruction caused by industry will ultimately lead to disaster. Perhaps you’re a university teacher or administrator who believes the university isn’t prepared to serve the growing numbers of retirees who could have many years of productive life ahead of them. Or you may have no professional role related to these issues; you may be the sister of a man dying of AIDS. [download]

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Krisen Management in Projekten

Krisen Management in Projekten 

By: Michael Neubauer

Das vorliegende Buch beschäftigt sich mit einem Themenbereich, der in der Forschung wie in der Praxis nur wenig Beachtung findet. Es lässt sich stark vergröbert auf folgende Fragestellung reduzieren: Was muss ich tun, wenn sich eine mir übertragene Aufgabe als unlösbar erweist?Sie umschreibt eine sehr unangenehme Situation, die wir häufig als eine Krise bezeichnen. Liegt ihre Entstehung an der eigenen Unfähigkeit, an den Intrigen Beteiligter, an einer schicksalhaften Fügung oder schlicht in der Unmöglichkeit der Aufgabenstellung? Dieses Buch gibt Hilfestellung in scheinbar aussichtslosen Situationen. Der Fokus liegt dabei auf zwei Kernbereichen: • Welche systematischen Ansätze gibt es zur Lösung von unlösbaren Problemen? • Wie lassen sich die persönlichen Probleme in solchen schwierigen Situationen für alle Beteiligten akzeptabel gestalten? [download]

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Jefferson Davis’s Generals

Jefferson Davis’s Generals 

By: Gabor S. Boritt

ROBERT E. LEE moved toward Pennsylvaniaand Ulysses Grant besieged Vicksburg. Much hung in the balance, and for Confederate president Jefferson Davis the waiting seemed almost unbearable. By July 2, 1863, as the Army of Northern Virginia assaulted Little Round Top, the Peach Orchard, the Wheatfield, Cemetery Ridge, and Gulp’s Hill, Davistook to bed. He did not know what was happening on the fields of battle. July 3, 4, and 5, still in bed. He was so ill that he could not meet even close associates. People in Richmondwondered if he would die. Then news came that Lee had lost at Gettysburg. “Gen. Barksdale is killed, Gen. Garnett and Armistead are missing. . . Gen. Pender and Trimble are wounded in the leg, Gen. Hood in the arm.” Davis was up by then. [download]  

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J.J. Rousseau: An Afterlife of Words

J.J. Rousseau: An Afterlife of Words

By: Eli Friedlander

Shortly before his death, David Hume wrote an autobiographical essay he entitled “My Own Life.” It opens with the statement: “It is difficult for a man to speak long of himself without vanity; therefore I shall be short.” In about ten pages that mostly testify to his sociable nature, Hume recounts “little more than the history of [his] writings.” Rousseau’s death left his Reveries of the Solitary Walker unfinished. This was his third autobiography, after the Confessions and the dialogue Rousseau Judge of Jean-Jacques. The book opens with the sentence “Here I am then, alone on earth.” This difference of temperament all too painfully manifest in the catastrophic conclusion of the two philosophers’ short-lived friendship can serve to dramatize the question whether philosophy could take the guise of autobiography. [download]

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Creative Collaboration

Creative Collaboration

By: Vera John Steiner 

We have come to a new understanding of the life of the mind. The notion of the solitary thinker still appeals to those molded by the Western belief in individualism. However, a careful scrutiny of how knowledge is constructed and artistic forms are shaped reveals a different reality. Generative ideas emerge from joint thinking, from significant conversations, and from sustained, shared struggles to achieve new insights by partners in thought. In this book, I address intellectual and artistic collaboration the interdependence of thinkers in the co-construction of knowledge1 among partners and in small groups. This exploration is sustained by a growing community of scholars who view learning and thinking as social processes. This large “thought community” of interactive scholars committed to transformation has a diverse membership. [download]

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Alchemies of The Mind

Alchemies of The Mind 

By: Jon Elster

Are there lawlike generalizations in the social sciences? If not, are we thrown back on mere description and narrative? In my opinion, the answer to both questions is no. The main task of this chapter is to explain and illustrate the idea of a mechanism as intermediate between laws and descriptions. Roughly speaking, mechanisms are frequently occurring and easily recognizable causal patterns that are triggered under generally unknown conditions or with indeterminate consequences. They allow us to explain, but not to predict. An example from George Vaillant gives a flavor of the idea: “perhaps for every child who becomes alcoholic in response to an alcoholic environment, another eschews alcohol in response to the same environment”. Both reactions embody mechanisms: doing what your parents do and doing the opposite of what they do. [download]

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Bootstrapping

Bootstrapping

By: Thierry Bardini

Very few people outside the computer industry know Douglas Engelbart, the leading figure of the Augmentation of Human Intellect project, and among those people, many still credit him only with technological innovations like the mouse, the outline processor, the electronic mail system, or, sometimes, the windowed user interface. These indeed are major innovations, and today they have become pervasive in the environments in which people work and play. But Douglas Engelbart never really gets credit for larger contribution that he worked to dreate: an integrative and comprehensive framework that ties together the technological and social aspect of personal computing technology. Engelbart articulated a vision of the world in which these pervasive innovations are supposed to find their proper place. [download]

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Global Business and The Terrorist Threat

Global Business and The Terrorist Threat 

By: Harry W. Richardson, Peter Gordon and James E. Moore II

This book is an eclectic collection of chapters that explores the relationships between global business and terrorism. The rationale for the book is clear. One of the sponsors of this research, the Department of Homeland Security, has spent large sums of money inside the United States to protect the homeland, but has devoted little attention, at least openly, to the international aspects of terrorism and how its threats can aff ect the global economy. There are many examples of the potential links between global business and terrorism, some of which (but not all) are discussed in this book. One important example is how a major terrorist attack in a Western country might aff ect the global economy, typically by a crash in world stock markets. Baumert’s chapter (Chapter 7) sheds some light on this by showing that the Madridtrain bombing had a modest and short-term impact on stock markets. However, we should not generalize from a single case. [download]

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God Faith and The New Millennium

God Faith and The New Millennium

By: Keith Ward

When I came to teach atOxfordUniversity, after many years of teaching philosophy in other British universities, I found myself almost immediately pitched into a rather heated debate about religion and science with two well-known scientists, Richard Dawkins and Peter Atkins. Professors Dawkins and Atkins regarded religion as some sort of intellectual disasterarea, and seemed to think that no intelligent and informed person could take religious beliefs seriously. Since I had been appointed Regius Professor of Divinity and was a Canon of Christ Church, I took some exception to their view, and over the next few years we had a series of public debates on the subject. One result of this was that in 1996 I wrote a book, God,Chance and Necessity, in which I set out to refute their main arguments against theism and to argue that not only was… [download]

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Flying Canucks

Flying Canucks 

By: Peter Piggot

For most of its existence, this country has been identified with one form of transportation or another. The birchbark canoe, the steam locomotive, and at the dawn of this century, flimsy contraptions held together with wire and muslin … all were pivotal to our national identity. This book is not a comprehensive collection of biographies of Canadians who pioneered aviation or aspired to do so. It focuses on a certain phase in our history barely one lifetime that of the evolution of aviation inCanada. On one level, the men and women chosen took a piece of applied science and changed our country forever. It has not been possible, even with the most diligent searching, to document fully the lives of several aviators and it would be futile to analyze why they embarked on the courses that they did. [download]

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In The Trenches with Jesus and Marx

In The Trenches with Jesus and Marx 

By: David Nelson Duke

Entering the building in the middle of the day, when New York City’s lunchtime traffic was at its height, a slightly built, eighty-year-old man found the receptionist at the Macmillan Publishing House. She had a package for him. It was not a package he wanted, for it signaled rejection of his labor of love, a manuscript he regarded as his legacy to the world. It was a sad moment, and though he was a very private person, he was not able to keep that disappointment and sadness to himself. He heard a familiar voice: “What are you doing here, Dad?” It was his granddaughter Nanda, who had begun working at Macmillan not so long ago. How he cherished this young woman and her sister Robin, his only grandchildren. Over the course of their brief lifetimes, he had been an important, and sometimes controversial, public pigure. [download]

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Heroes

Heroes

By: Paul Johnson

In the Western Desert of Egypt, some twenty miles from the nearest road, you come across solitary tombs of stone, much weathered by the wind. Some are buried in the sand. They may be 3,000 or even 4,000 years old and testify to the veneration once felt for men of outstanding virtue or generosity or heroism by their younger contemporaries, who built the tombs to mark their respect and perpetuate the memory of the dead. The names have long since been obliterated by time and weather, but a certain sanctity hovers around the spot still. So too, in the Alps and the Tyrol, in the Pyrenees and the Carpathians, little shrines by the wayside, and rustic ornamental fountainheads over springs, commemorate the lives of local men or women who once struck their neighbors as remarkable. [download]

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